We are proudly indigenous owned, women owned (WBENC Certified), disabled owned and LGBT+ owned.  Our products are Vegan, Cruelty Free (Leaping Bunny Certified) and Talc Free. We received a lot of media attention for our decision to cancel our Licensed Collection with Alice Cooper over his anti-trans comments in the press. We very much believe in walking the walk not just talking to talk when it comes to making ethical business decisions and being transparent with our customer base.

We strive to be a “beauty disruptor”, renouncing social constructs of beauty and replacing them with individual ones. We don't Sell "Beauty", we believe beauty is in everyone. We merely provide tools for the expression of it. We believe no one should have to choose between unique, inspired packaging and high quality, ethical cosmetics, so we are committed to being all in one. Our officially licensed collections are a huge hit because they made by the fans for the fans. 

We want to encourage our customers to be informed about the ingredients used in the cosmetic products they use. Regulations in the cosmetics industry are very limited and the FDA only investigates the safety of cosmetic products AFTER an adverse effect has been reported. It is important for consumers to be informed about the products they are using. Read the Modernization of Cosmetics Regulation Act of 2022 (MoCRA) for a thorough understanding of the laws and their application.

Safety Substantiation: Companies and individuals who manufacture or market cosmetics have a responsibility to ensure the safety of their products. Neither the law nor FDA regulations require specific tests to demonstrate the safety of individual products or ingredients.

It should be stated that "Natural" products aren't always better for the skin just like many other claims by various cosmetics companies aren't necessarily true. The term "Natural" is not regulated for use in describing cosmetics. Furthermore,  some advocacy groups discourage people from using products that have ingredients that are difficult to pronounce and not easily recognized by the average ​person. That's not necessarily a fair assessment either, considering that the official scientific names of many commonly recognized ingredients aren't as well known, but are usually what's listed.

​We will fully disclose information about the ingredients we use and their safety information.

Unless otherwise noted, all the information about the following ingredients was obtained from A Consumer's Dictionary of Cosmetic Ingredients by Ruth Winter, M.S. Another great resource is The Beauty Bible by Paula Begoun. Her website is also full of great information,

She's made it her mission to investigate and debunk the claims of cosmetics manufacturers.

This is precisely why we openly disclose our ingredients to you, because we feel that transparency is the only way to keep consumers informed and cosmetics companies honest. Even as a smaller brand, we are dedicated to your safety.

 *not all of these products are found in our current product selection as our selection rotates and we are coming out with new items all the time. This ingredient database is added to on an ongoing basis. 

• Black Oxide About IRON OXIDES: Iron oxides are inorganic chemicals used as colorants. Function(s): Colorant; COSMETIC COLORANT Synonym(s): BLACK OXIDE OF IRON; BROWN IRON OXIDE; CI 77489; IRON BLACK OXIDE; IRON OXIDE; IRON OXIDE (FEO) ; IRON OXIDE RED 10-34-PC-2045; IRON YELLOW OXIDE; IRON (II) OXIDE; RED IRON OXIDE; SYNTHETIC IRON OXIDE

• Carnauba WaxThe exudate from the leaves of Brazilian wax palm tree used as a texturizer in foundation makeups, mascara, cream rouge, lipstick, liquid powders, depillatories, and deoderant sticks. It comes in a hard greenish to brownish solid and rarely causes allergic reactions. CIR expert panel concludes it is a safe cosmetic ingredient

• Copper Powder Used as a coloring ingredient in cosmetics. One of the earliest known metals, an essential nutrient for all mammals. Copper itself is nontoxic. Copper powder was permanently listed as a cosmetic ingredient in 1977.

• Iron Oxide Widely used to color cosmetics. Any of several natural or synthetic oxides of iron (i.e. iron combined with oxygen), varying in color from red to brown, black to orange or yellow depending on the degree of water added and the purity. Ocher, sienna, and iron oxide red are among the colors used to hint face powders, liquid powders and foundation creams. Black iron oxide is used for coloring eyeshadow. Permanently listed as a cosmetic ingredient in 1977.

• Isopropyl Palmimate Isopropyl palmitate is a texture enhancer and emollient as used in cosmetics.It can potentially be problematic for those with oily skin, depending on the amount in the product and your skin's response.

• Mica Any group of minerals that are found in crystallized that can be separated easily. They vary in color from pale green, brown or black to colorless. Do not inhale, can be irritating to lungs. Permanently listed as a cosmetic ingredient in 1977./ Synthetic Mica Synthetic mica, being lab-created, boasts heightened purity, ensuring its safety for use in cosmetics, personal care products, and beyond.

• propylene glycol You'll find propylene glycol in plenty of skin care and beauty products, especially products designed to moisturize. This ingredient isgenerally considered safe, even beneficial— though you might want to try it with caution if you have sensitive skin or eczema.

• Silica/Silicone Dioxide Any of a large group of fluid oils, rubbers, resins and compounds derived from silica, and which are water repellant, skin adherant and stable over a wide range of temperatures. Sand is a silica. Used in aftershave preparations, hair-waving preparations, nail dryers, hair straighteners, hand lotions and protective creams.

• Tin Oxide ​A coloring ingredient in cosmetics.  A brownish black powder insoluble in water.

• Titanium Dioxide Greatest covering tinting power of any white pigment used in bath powders, nail whites, depilatories, eyeliners, white eyeshadows, antiperspirants, face powders, protective creams, liquid powders, lipsticks, hand lotions, and nail polish. Occurs naturally in 3 different crystal forms. Used cheifly as a white pigment and opacifier, also a white pigment for candy gum. In high concentration, the dust may cause damage to lungs. Permanently listed for cosmetic use in 1973.